Fiona Collection

In the dynamic world of fashion and design, stories of creativity and collaboration often give birth to extraordinary products. "Fiona," a remarkable handbag, embodies one such tale. It emerged from a unique co-design process that brought together Beara Beara and Fiona, a stylist renowned for her love of vintage styles and adventure.

The journey commenced in 2018 when Jake Bullough, the Founder & Designer of Beara Beara, and Fiona, both bound by a deep appreciation for quality and a shared fascination for vintage aesthetics, decided to embark on a collaborative project. Inspired by a classic old briefcase, a style they both held dear, they set out to create a unique and stylish handbag.

The meticulous design process unfolded, with Fiona playing an active role in selecting the tartan lining, the elegant round front clip, and adding the versatility of wearing the bag with either a leather strap or a brass chain.

The completion of the handbag marked a momentous occasion, especially when Fiona visited London to see the product in person. Any initial concerns about the bag's size were dispelled as it proved to be just the right size for daily essentials, embodying the perfect blend of practicality and style.

However, this was just the beginning of Fiona's journey. In 2019, the fashion world witnessed the launch of the first Fiona, causing ripples of excitement. The reception was nothing short of extraordinary, marking a significant milestone in the product's history.

A few months later in the same year, the brand introduced the "Fiona Mini." This compact and charming version retained the essence of Fiona, while providing a more petite and convenient option for those who preferred a smaller bag. Fiona Mini quickly became a beloved addition to the product line, catering to a broader audience and underlining the brand's versatility.

The evolution continued in 2020 when the Fiona Mini line expanded with new color options in black and caramel, allowing customers to express their personal style more vividly. In addition to this, Beara Beara introduced the "Fiona Backpack," a fusion of Fiona's elegance with the practicality of a backpack. This addition introduced a new dimension to the Fiona family, catering to diverse fashion preferences and practical needs.

The journey of Fiona from its inception to its evolution into the Fiona Mini and the stylish Fiona Backpack is a celebration of creativity, collaboration, and a shared passion for style and quality. It's a testament to the remarkable outcomes that can be achieved through dedication and creativity.

Thank you for being a part of Fiona's story.