Building on the connection they formed while working together in 2022, Ishie and Jake worked together to create something brand new. They agreed on several points from the start; the bag must have a clean uncluttered look, the bag must be easy to use, there must be enough space while making sure the bag doesn’t become bulky and importantly, it must be special. With their goals aligned they spent hours on zoom calls brainstorming ideas, sketching out areas of the design and discussing topics of what is important for them in fashion like individuality and quality. 12 months later, Ishie and her family visited London to see the almost final result, which was exhilarating both on a professional and personal level.

Designed to effortlessly accommodate your everyday essentials, the Ishie Box Bag features smooth-opening functionality and flexible sides that adapt to your needs. Its wide, prominent strap, the Sadie Strap, adds a touch of contemporary flair while ensuring comfort and ease of wear.

In February 2024, Ishie visited us in London, where she and Jake discussed the finer points of the new design. The picturesque bank area served as the backdrop for a memorable photoshoot, capturing the essence of Ishie's timeless style and the bag's effortless charm.

• Clean and minimalist frontage;

• Distinctive top clip for added visual appeal;

• Smooth opening design with flexible sides;

• Wide and prominent Sadie strap for comfort and style.